Check out the latest Barbie Project video. For more Barbie Project stories and continuing conversations, visit the Barbie Tumblr page! Barbie
It’s Okay to Crush On Casey Neistat
J. Crew teamed up with award-winning New York-based filmmaker Casey Neistat to create an original video featuring the brand’s new anti-wrinkle Ludlow Traveler suit. The film presents “17 Tips To Travel With Style” and shows Neistat wearing the suit as he goes on nine flights to eight different cities and does all sorts of adventurous activities like riding a motorcycle, snowboarding and surfing. In 2014, who knew the suit could be so versatile? And "17 Tips to Travel With Style," isn't that something our gal, Barbie should be covering?? Thanks for the link, Susan!
Neistat once had a series on HBO, however, we were introduced to him by Kristi who discovered his epic 4-part"CLA-project," which follows him through the entire process of making his first car commercial. Neistat's cachet with youths helped Mercedes reach that target market with their new, more affordable CLA. If you need even more inspiration – check out his 16 minute studio tour. There's detailed, and then there's Casey Neistat. Custom pop-up photo studio? Yes, please!
The Barbie Project: Sleep 'n Keep Case
Check out the latest Barbie Project video. For more Barbie Project stories and continuing conversations, visit the Barbie Tumblr page!
100 miles. 46 Cyclists. Take That, Heat Wave.
This weekend, the Hot Wheels Cycling Team took to the streets on their 9th annual Century Ride from Santa Ana to San Diego. Props to Eric who represented Marcom for the 7th time! Way to go, Eric!
If you’re interested in joining the Hot Wheels Cycling Team, visit HotWheelsCyclingTeam.com for details.
Let's Get Tropical
There's no sense in fighting the heat wave! Come on, MARCOM, let's get tropical! Check out this little gem from Hermes where the simplest of objects can have BIG impact. I love how all the objects on screen have even the slightest movement. The movement, combined with the soundtrack/sound effects delivers personality, punctuation and ultimately brings the WOW.
He's Big in the UK
MARCOM represents in Performance BMW next month. Finally, tearing up the roads in the UK is getting Mark and his BMW Z4 positive recognition.
Check out a preview of the magazine below and look for Mark on page 8.
http://www.performancebmwmag.com/previewjun2014/#/1/
He's Big in Japan
MARCOM represents in FINE Magazine this month. For those of you who don't know, Jeff is an active member of The Venice Vintage Motorcycle Club. The club is dedicated to the preservation and celebration of vintage motorcycles and its culture. As a founder of the club, he's often interviewed about motorcycles and the motorcycle community.
In January, Jeff was interviewed by FINE Magazine about the VVMC and their relationship with Deus Machina. Four months later, it's official – he's big in Japan! Check out a glimpse of life in Venice and The Venice Vintage Motorcycle Club. Congrats, Jeff!
DVF - Simple, Personal, Powerful
Some MARCOM team members visited the DVF exhibit Journey of a Dress. The exhibit was simple, personal and powerful. The walls were floor to ceiling bold, graphic patterns and they made a HUGE impact. We spend so much time thinking about retail engagements - here, the viewer interacted with the bold graphics! It was SELFIE heaven! If that weren't enough, in the gift shop a handy machine (shown on the left) to print photos once you hashtagged journey of a dress to your social media. Did I mention powerful?
Special props to John who took a break from the BOYS team/'Danger Zone' to join the GIRLS! You're welcome to join anytime!!
The Post-GHO Cool Down
The BOYS team knows how to do a post-GHO cool down – El Segundo campus style. Enjoy while you can, boys, long nights with Chicken Dijon and the printer are just around the corner!
The Barbie Project: Change Barbie Perception? Challenge Accepted!
The Barbie Project launches today! Check it out! Congrats to the Barbie team!
Everyone Speaks Barbie, Apparently Moschino Too
Love playing with the idea that what connects us, is a universal language. To young girls, Barbie is that universal language. Apparently, among the fashion set, so is Moschino. Nice to know that even though our audiences are wildly different, when it comes to communicating, our brands are thinking alike.
BLOOMIESUE'S BURRITO BUZZ!!!!!!!
I just watched this video of Yayoi Kusama's interactive Obliteration Room, and I felt moved by how so many strangers came through this space to create something this beautiful. It's remarkably simple, and yet such an incredible installation. The piece speaks for itself. It also made me think about how, as artists, we are always faced with a blank white canvas or empty illustrator or photoshop document, whatever. It's intimidating at times. Cheesy I know, but we put down the first mark, and start to build something. May not be a masterpiece, and obviously everything we do can't be, but there's something to be said about process…enjoying the process of laying down one mark, and then another.
Since I thought I had never heard of Japanese artist, Yayoi Kusama, I began reading about her. I realized I had seen a ton of her work, even in our own city, just never knew who did it. One very familiar piece that I bet most of you would recognize is her sculpture, "Hymn of Life: Tulips," in Beverly Hills on Santa Monica Boulevard. I also remember seeing her serpent-like Louis Vuitton window displays around town this summer.
Kusama is extremely prolific with her work including painting, drawing, sculpture, installation, fashion, etc. Her installations, shows, and partnerships are endless!! Who knows how this could tie into our brands, but wouldn't it be fun to have an interactive blank gallery like this?? Inviting buyers to just come in and make their mark, or a pop-up experience at a mall… there are endless possibilities when armed with a blank white canvas/space. And is it just me, or is her working crying out for a Fisher-Price partnership?!?!
Enjoy!!
Susan : )
Alright, Alright, Alright
No other species values history and origin as much as humans. Origin simultaneously enhances the emotional connection and validates authenticity - something we all strive for with our portfolio of brands. Something as simple as sharing the origin of 'Alright Alright Alright' creates a greater emotional connection to newly minted Oscar winner, Matthew McConaughey, essentially strengthening his own brand. With that in mind, check out his origin story above. Thanks for the link, Jeff!
For a deeper dive into branding, origin and authenticity, check out Brand Over Brain : TED Radio Hour : NPR. There you'll find four speakers, the one I especially liked was Paul Bloom: Origins and Why They Matter. Happy listening!
Know Thy Selfie
The MARCOM Agency Operations team gets swept up in the Oscar fun! Love how a team that works so hard together also has a great time together. Go, Team MARCOM!
Adventure Run, Here We Come
The MARCOM team participated in this weekend's Adventure Run. Serious team building and seriously tough poses! Way to go - Terence, Kyle, Diane, Eric, Arm and John!! Go, Team MARCOM!
Get Ready for a Heat Wave, New York!
Only Barbie could create a New York heat wave in February! Barbie took over the Nasdaq Tower and Jumbotron today and turned a grey, cold day on its head with bright, poppy graphics, and the kicker - barbie floating up the screens on her bright pink raft. Congrats to the Barbie team!
The Work Behind the Glamour
Well it may have been a big, glamorous night celebrating the Swimsuit Issue of Sports Illustrated, but the night prior was spent wrapping the Barbie pink giveaway floats in our hotel rooms. Long after the flashbulbs fade, it’s the night prior that will bring back many laughs and good memories with the best PR women in the biz.
Patterns! Patterns! Patterns!
Moving patterns….YEEEEESSSSSSS!
Debut of the New Barbie Brand Anthem and Lyric Video
Check out the debut of the Barbie “Anything Is Possible” Anthem and lyric video!
Extra Credit Links:
In preparation for this video, we checked out many lyric video styles. Of all the artist out there, Katy Perry is making the most relevant lyric videos. Check out the two below, one using texting, her fan base's most passionate form of conversation, and the other, making retro 80's type feel fresh - no easy task.
MARCOM Joins Otis for a Barbie House Warming Exhibition
Mattel joined Otis for a semester of mentoring and working on a Dreamhouse Exhibition project. The best student designs - ranging from fashion, to interior, to toy, to fine and liberal arts - were showcased in a special exhibition at Santa Monica Place. Congrats to all the student winners!