BLOOMIESUE'S BURRITO BUZZ!!!!!!!

Although many you I'm sure are already familiar with his work, let me introduce you to Mike Perry. (I'm sure you've seen me, Melanie and Diane all walking around with his bag. see attached.) He has a whimsical hand-drawn aesthetic, a wonderful use of color and such fun typography. I was recently reminded of how awesome his work is when reading an article this week about him on Stylus. Besides one of the artists for Poketo, he worked for Urban Outfitters, where he started his professional career. He has also works regularly for a number of editorial and commercial clients including Apple, The New York Times, Dwell, Target, MAC Cosmetics and Nike. Check out more of his work here.

Enjoy!
Susan : )

BLOOMIESUE'S BURRITO BUZZ!!!!!

Check out the new Louboutin SS11 ad campaign!!! They are filled with wow and whimsy! Um.... Loving the Koon-esque balloon animals one!!!!!!! Which, of course, brings me to Khuong Nguyen, the photographer commissioned to create these images.

Enjoy!!  : )
Susan

BLOOMIESUE'S BURRITO BUZZ!!!!!!!

Good morning, Buzzers! A lot of us spent the summer working on GHO's, galleries, key art for all our brands, really trying to tap into a kid's imagination. For Barbie in particular, we've spent the summer talking about dreams and random, whimsical story telling from a girl's perspective. So imagine, after MONTHS of rounds and brainstorms (and some breakdowns), I found this site that validated nearly everything we've been talking about. But more importantly, it made me smile, laugh and yes, even cry.

I think you all will enjoy and be inspired by the photography of Toyokazu Nagano, based-in Ishikawa, Japan. His first notable series of photos was entitledKiss Me Project, snapping adorable photos of his four-year-old daughter Kanna on a kissing spree. The photos are so sweet and irreverent! After such acclaim for that series, he and Kanna followed with the Magic Road. This is where their road really collides with Barbie. Magic Road is full-on whimsy, humor and imagination – just the combo we've been working on all summer with oversized ice cream cones, flowers, cotton candy, etc! Take a look and enjoy! Thanks to DV for sending the nugget that snowballed into something undeniably Buzz-worthy!

KISS ME PROJECT
MAGIC ROAD
INTERVIEW WITH TOYOKAZU NAGANO

If you don't want to read the whole article, I pulled two quotes that literally brought tears to my eyes:
There are a lot of pictures that were taken near a field. Was there a reason for that?
I didn’t want the background to have too much meaning, so I take them on a totally nondescript farm road that runs in front of our house.

I received a message from a foreigner who had seen the portraits, saying, “This farm road is no mere farm road. It’s a road with the power to make people smile, to make them happy. It must be a magic road!” and I’ve called the series “Magic Road” ever since. It marks the start of me taking pictures with creative (artistic, jokey) elements added in.

Yes, these pictures might seem unconnected at a glance, but they’re all part of my mission as a father with two daughters! I get all fired up about this on my own, but it’s grand preparation for the mega project that is the true motive of this super-dad: to choreograph their big day (wedding)! The fact that I gave taking photos maximum priority over playing with them when they said, “Play with us!” will be OK along with everything else if I can make them laugh in the end.

MORE PHOTOS, TOYOKAZU NAGANO PHOTO STREAM
"LIKE" HIM TO GET UPDATES

Enjoy!! : )
Susan

Bring On the Charm

Love the poppy colors and optimism - hand done goes mod!

BLOOMIESUE'S BURRITO BUZZ!!!!!!!

Bring on the Charm, Part 2. Love this animation made of paper cutouts to tease Oh Joy's new release from Chronicle Books. It's so good, we had to look up the illustrator, Chloe Fleury, as well!

Enjoy!  : )
Susan

UPDATE: Oh Joy strikes again, this time with Target! Check out the video below. Thanks, Leanne for the link!

Flipping Over Flip Books

As SILRS nears, we're on the scene looking for new video inspiration on how to tell multiple stories, love their take here!

Chanel Takes it Over the Top...

...and we love it! Barbie interviewing Barbie, anyone?

Mattel's First Design Sabbatical Awarded to MARCOM Designer

I was thrilled to be awarded with Mattel's first design sabbatical. The program is an amazing opportunity, a true Mattel benefit, if these photos won't inspire you to apply, nothing will!

Check out my blog chronicling her stay in the city of lights, named after Elzevir, the street I lived on in the Marias: To Elz And Back.

BLOOMIESUE'S BURRITO BUZZ!!!!!!!

This is from the Louis Vuitton – Marc Jacobs exhibition at Les Arts Decoratifs in Paris. I absolutely love the simplicity and slight humor in this short film/video. It's beautifully done with it's contrast, and use of multiples and duplication. Also sort of has a kalidescope vibe in one portion, which also looks like our Barbie pinwheel with the #1 doll on the HOB plate and then JA's piece at the Malibu house. Oh, and love how they incorporate the purses and shoes so subtly. : )

 Enjoy! : )
Susan

BLOOMIESUE'S BURRITO BUZZ!!!!!!!

Louis Vuitton + shoes + dolls = OBSESSED!!!  Am I the only person on the planet that didn't know about Fabrizio Viti's obsession for dolls?? The dolls and shoes in this video are from his very own private collection. Interestingly enough while dolls usually parallel the fashion world, reflecting trends of pop culture, Fabrizio Viti, Louis Vuitton's shoe style director, derives his iconic fashion inspiration from fashion dolls. I think this video speaks for itself as to why I'm using it for a Burrito Buzz. And at the same time wondering why Barbie doesn't have an entire shoe collaboration with Louis Vuitton? One can dream...

Enjoy! : )
Susan

Kate Spade Makes Our Collective Hearts Flutter

Check out this interview with the new creative director at Kate Spade. Love how she talks to branding and getting customers to 'memorize' the brand. Meet Katia Kuethe here.

BLOOMIESUE'S BURRITO BUZZ!!!!!!!

Want some food for thought? Just for today, let's skip the burritos and get right to the Candy! Cynthia Rowley candy that is…We are no stranger to food being used in fashion ads—a la Mulberry. What better way to ignite our senses? Food is becoming much more of a trend in the fashion landscape than ever before. Joining the ranks of Dylan's there's a new candy darling on the scene! Beloved fashion designer, Cynthia Rowley, has now diversified her portfolio by launching her confectionary line CuRious. 

 Oh, and hello, keyhole on the homepage?! Didn't know wether to be excited or annoyed by that graphic. Team Lightning, u know what I mean.

 The recently unveiled, whimsical candy store is housed in her Manhattan flagship. The aesthetic is Willy Wonka meets Alice In Wonderland. Works for me! CuRious expansion to more Cynthia Rowley stores is just around the corner, facilitating a deeper lifestyle brand experience for her consumers. Plus it gives new, prospective customers an easier entry point into the brand. Maybe one can't afford a handbag, but a piece of chocolate with Cynthia Rowley on the label is an easy must-have.

 We continually challenge ourselves to think of new ways to diversify our brand portfolios, and reach consumers in fun, unexpected ways. Whether it's her CuRious candy line or this fun video, Cynthia Rowley is sure to inspire! I mean, I think I just watched this 10 times. Did I just admit that? 

 Enjoy! : )
Susan

BLOOMIESUE'S BURRITO BUZZ!!!!!!!

Stumbled upon this nothing less than delicious campaign…Mulberry S/S 2012. It's simply beautiful!!! I'm digging the sherbet color palette, and the wonderful way they played with scale with the props. I have no words but  "yum"!!!

Enjoy : )
Susan

BLOOMIESUE'S BURRITO BUZZ

You probably have heard of Lillian Bassman, and if not, I'm sure you'll recognize some of these photographs. Lillian Bassman is one of my favorite female photographers of all time. Just wanted to share her work with you guys, as the anniversary of her passing is today. Her photographs have such amazing contrast, and beautifully celebrate women. To learn more about this renowned fashion photographer and her legacy, click here. 

If you ever want to see any of her work in person, the Peter Fetterman gallery at SM Bergamot Station has several prints of hers.

Enjoy : )
Susan

Disney Takes the Oscar for Animated Short

Last night, Disney took the Oscar for animated short for The Paperman. The piece, in black and white, with just one hit of red, is sweet and whimsical. To see the full length animation, check out the link here.

In celebration of the win, we found a few more animated gems you should take a look at. First, the Disney collaboration with Salvador Dali from 1946. Talk about two different, distinct styles coming together in a beautiful and unexpected way. Last, a French animation of diving giraffes, it too provides for unexpected surprise and delight, something we all strive for with our portfolio of brands.

Happy viewing!

Chanel Raises the Bar, Again

Chanel shares its legacy of a brand. An inspiring way, with mixed media and typography, to tell a heritage story.

Oreo Takes the Superbowl

One of the most buzz-worthy ads of the Super Bowl on Sunday wasn't even a commercial — it was a mere tweet from Oreo during the blackout. CNET's Daniel Terdiman declared, "Oreo came up with an idea so brilliant and bold that it out and out won the night.”AdAge reported that the graphic released during the blackout was "designed, captioned and approved within minutes," thanks to members of 360i — the cookie company's agency — gathered at a war room during the game.  Not to mention it was retweeted a mere 10,000 times in one hour.

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