Thank you for your interest in me and my work. I’m a human-centered creative and leadership executive who has spent my career guiding teams through moments of transformation—using clarity, narrative thinking, and steady leadership to help organizations evolve while staying true to who they are.
Over the course of my career, I’ve had the privilege of working with globally recognized brands including Victoria’s Secret and Barbie. While the work itself has been highly visible, what has mattered most to me has been mentoring talent, building trusted partnerships, and creating environments where creative teams feel supported, challenged, and able to do the best work of their careers. I lead with intention, helping people navigate complexity and change with confidence.
As part of the Mattel Global Marketing Communications organization, I served as Creative Director for Barbie and the Dolls portfolio—including Monster High, Polly Pocket, and Disney Princess—supporting the $3.1B Barbie business. In this role, I guided multidisciplinary teams through long-term brand evolution, balancing legacy with modern relevance while advocating for thoughtful, people-first leadership.
Barbie’s story spans more than 65 years, and by the 2010s the brand faced a critical moment—particularly with parents. Over the course of a decade, my team helped reshape perceptions of Barbie through Project Dawn, a groundbreaking initiative that introduced new doll body types and expanded representation across skin tones, hair textures, abilities, and lived experiences. This work was rooted in cultural listening and responsibility—internally and externally—and helped reposition and future-proof the brand for a new generation.
That foundation prepared the world for Barbie: The Movie (2023). My team stewarded the year-long global brand effort leading up to its release, supporting a cultural moment that reconnected generations and reignited collective imagination. Additional milestones include the Barbie 50th Birthday campaign—a $10M global initiative reaching more than 2B consumers—and the Ken 50th celebration, featuring global pop-ups, billboards, and audience-driven moments that invited fans into the world of the brand.
Alongside this work, I earned an MFA in Creative Writing, deepening my ability to use language as a tool for clarity and connection. Writing remains central to how I lead—whether shaping narratives, mentoring others, or helping teams articulate who they are and where they’re going.
I’m driven by our ever-evolving culture—how identity, communication, and belonging shift over time—and how those changes are reflected back to us through the stories we tell. Today, I’m most fulfilled when guiding people and organizations through change with steadiness, curiosity, and purpose.
Let’s Connect.