Want some food for thought? Just for today, let's skip the burritos and get right to the Candy! Cynthia Rowley candy that is…We are no stranger to food being used in fashion ads—a la Mulberry. What better way to ignite our senses? Food is becoming much more of a trend in the fashion landscape than ever before. Joining the ranks of Dylan's there's a new candy darling on the scene! Beloved fashion designer, Cynthia Rowley, has now diversified her portfolio by launching her confectionary line CuRious.

Oh, and hello, keyhole on the homepage?! Didn't know wether to be excited or annoyed by that graphic. Team Lightning, u know what I mean.

The recently unveiled, whimsical candy store is housed in her Manhattan flagship. The aesthetic is Willy Wonka meets Alice In Wonderland. Works for me! CuRious expansion to more Cynthia Rowley stores is just around the corner, facilitating a deeper lifestyle brand experience for her consumers. Plus it gives new, prospective customers an easier entry point into the brand. Maybe one can't afford a handbag, but a piece of chocolate with Cynthia Rowley on the label is an easy must-have.

We continually challenge ourselves to think of new ways to diversify our brand portfolios, and reach consumers in fun, unexpected ways. Whether it's her CuRious candy line or this fun video, Cynthia Rowley is sure to inspire! I mean, I think I just watched this 10 times. Did I just admit that?

Enjoy! : )
Susan