One of the most buzz-worthy ads of the Super Bowl on Sunday wasn't even a commercial — it was a mere tweet from Oreo during the blackout. CNET's Daniel Terdiman declared, "Oreo came up with an idea so brilliant and bold that it out and out won the night.”AdAge reported that the graphic released during the blackout was "designed, captioned and approved within minutes," thanks to members of 360i — the cookie company's agency — gathered at a war room during the game. Not to mention it was retweeted a mere 10,000 times in one hour.