No other species values history and origin as much as humans. Origin simultaneously enhances the emotional connection and validates authenticity - something we all strive for with our portfolio of brands. Something as simple as sharing the origin of 'Alright Alright Alright' creates a greater emotional connection to newly minted Oscar winner, Matthew McConaughey, essentially strengthening his own brand. With that in mind, check out his origin story above. Thanks for the link, Jeff!

For a deeper dive into branding, origin and authenticity, check out Brand Over Brain : TED Radio Hour : NPR. There you'll find four speakers, the one I especially liked was Paul Bloom: Origins and Why They Matter. Happy listening!