Lead Art Directors: Rachel Ritter, Ingrid Pettersson
Lead Account and Project Manager: Mandy Hughes
Agency Partners: Verizon, Ogilvy, Method

Following Barbie’s 2023 debut as one of several celebrity spokespeople for Walmart, the next evolution marked a significant milestone: in 2024, Barbie became the sole spokesperson and on-screen talent for Verizon’s holiday campaign—a first in the brand’s history.

This partnership reflected years of intentional brand stewardship, positioning Barbie not only as an iconic doll, but as a credible cultural voice and tastemaker. That foundation enabled brands like Verizon to see Barbie as a meaningful partner rather than a novelty—an approach that built on earlier collaborations, including a surprise Super Bowl appearance featuring Beyoncé as “Bar-Bey.”

For the Barbie x Verizon StreamHouse campaign, the creative challenge was to make an invisible technology—Whole-Home Wi-Fi—feel tangible and human. By placing Barbie and her world into everyday DreamHouse moments—gaming, streaming, podcasting, meditating—we helped translate a complex service into something relatable, warm, and imaginative.

Working in close partnership with Verizon and Ogilvy, I helped guide the concept, humor, voiceover, visual language, and production approach to ensure creative alignment and brand authenticity. With just eight weeks from brief to launch, I led internal teams of animators, puppeteers, set designers, stylists, writers, and producers—creating the conditions for teams to move quickly while maintaining clarity, trust, and creative quality.

The campaign extended beyond screen into the physical world with a three-story, life-sized Barbie StreamHouse pop-up in SoHo. Designed as an immersive, welcoming experience, guests were invited to “Live Like Barbie”—from streaming and gaming in Verizon-powered rooms to baking cookies in Barbie’s kitchen and engaging with playful, participatory moments throughout the space.

The environment was carefully curated to reflect Barbie’s history and brand DNA, incorporating vintage DreamHouse imagery, archival photography, and a technology timeline that bridged past and present. Every detail—from interiors to styling to photo moments—was designed to feel aspirational, authentic, and grounded in the brand’s legacy.

The work culminated with Barbie’s debut on The Sphere in Las Vegas, where the StreamHouse film was reimagined at monumental scale. Throughout the project, the focus remained consistent: align partners, support teams, and translate complexity into a shared, human experience—one that felt joyful, coherent, and true to both brands