Mandy, center in stripes, made this happen. Helped in purchasing this car and in the direction and production to recreate from the movie. She’s described herself as a ‘Swiss army knife’ – she can do anything and has more tricks in one hand than you can possibly imagine. This is just one of a couple dozen projects she has going, including the Barbie and Dolls galleries inside, the SDCC Monster High booth, he new brands’ collateral, and oh yeah, the giant Barbie disco ball statement at the movie premiere. Bowing down to this superstar.
The Best Press Junket Ever!!
Home Stretch to the Premier, Our Team is Packing their Bags and Hitting the Road
Barbie PRIDE NYC + WEHO LA
Get Ready for the Barbie Dreamhouse Challenge!
We took to the Valley to film HGTV’s DreamHouse Challenge AND a new movie-timed spot for Chevy. Props to our two actors who somehow didn’t fall while skating to a halt on a very steep hill to deliver lines all while wearing their nifty neon Barbie rollerblades.
Malibu Cafe Launches in Chicago – with a Roller Skating Rink!
First Barbie Down with Down Syndrome
Congrats to Erin, Lorraine, Trudy, Kaitlin and all the teams that helped put together such a meaningful spot. Thanks to Ann and Kaitlin for making the trek to NYC for the Barbie GMA doll reveal!
The 2023 Barbie Fashionistas line has made an incredible impact this week, with many claiming that Barbie has “made history” with the debut of the Barbie doll with Down syndrome. While reporters overwhelmingly applauded this year’s additions to the diverse line, many also gave credit for this being just one step in Barbie’s long inclusivity journey – touting previous Fashionistas doll launches including Barbie and Ken in a wheelchair and the most recent Chelsea doll with a back brace.
This launch also accomplished strong message traction – with over 94% of online coverage included key messaging on Barbie’s commitment to representation, while 86% included Lisa’s quote on behalf of the brand in the US. One week after launch, the news across EMEA and US has reached over 6K placements and 7.6+ Billion media impressions, making this one of Barbie’s biggest press moments ever!
Warner Bros. Saves the Best for Last
Barbie Malibu Cafe Launches in NYC
Based on the Consumer Products Retro Malibu Guide, with Marcom oversight from Mandy and Diane.
Barbie Teaser Trailer 2 Breaks the Internet!
Instantly Iconic
Become an instant icon with the Barbie Selfie Generator!
Building a DreamHouse Spot
Casual Appearance on Stephen Colbert
I've Voted Myself to the Head of the Board!
Madame of the Board is already drunk with power!
Blackout in El Segundo!
No better crew to brighten a blackout!
LA rains ‘23, we’re so over you. Thanks, bye!
New Launch: My First Barbie
Zlatan and Barbie Welcome Our Newest Team Member, Logan!
Logan, still working from New Jersey, got to meet the first Marcom team member live at an @BarbieStyle shoot! Zlatan, thank you for giving him a photo shoot experience he’ll never forget! Logan, the rest of the team can’t wait to meet you when you make it LA official in March! Woohoo! Countdown!
All-Black female airline crew honors Bessie Coleman
Jane Goodall Barbie Doll Recognized as a Best Invention of the Year by Time Magazine
Roll Out the Pink Carpet – The Barbie Movie is Nearly Here!
#BarbieTheMovie, from director Greta Gerwig, only in theatres Summer 2023