Congrats to Erin, Lorraine, Trudy, Kaitlin and all the teams that helped put together such a meaningful spot. Thanks to Ann and Kaitlin for making the trek to NYC for the Barbie GMA doll reveal!

The 2023 Barbie Fashionistas line has made an incredible impact this week, with many claiming that Barbie has “made history” with the debut of the Barbie doll with Down syndrome. While reporters overwhelmingly applauded this year’s additions to the diverse line, many also gave credit for this being just one step in Barbie’s long inclusivity journey – touting previous Fashionistas doll launches including Barbie and Ken in a wheelchair and the most recent Chelsea doll with a back brace.

This launch also accomplished strong message traction – with over 94% of online coverage included key messaging on Barbie’s commitment to representation, while 86% included Lisa’s quote on behalf of the brand in the US. One week after launch, the news across EMEA and US has reached over 6K placements and 7.6+ Billion media impressions, making this one of Barbie’s biggest press moments ever!