Lead Account and Project Manager: Liz Maglione and Taylor Schatan
Agency Partners: 72&Sunny

The Give Limitless Possibilities campaign was designed to reframe what it means to give a Barbie—shifting the narrative from gifting a doll to offering something deeper: imagination, confidence, and possibility.

At the heart of the work was a desire to reflect how play actually shows up in family life. The launch film drew inspiration from parents’ camera rolls, capturing authentic, everyday moments of discovery and self-expression. Through a diverse cast of children, the story centered on the qualities parents hope to nurture—curiosity, courage, empathy, and creativity—positioning Barbie not as a product, but as an invitation to imagine who you can become.

To extend the story beyond screen, the campaign debuted at the WNBA’s first-ever Barbie Game Night at Chicago’s Wintrust Arena, during a highly anticipated matchup between the Chicago Sky and the Indiana Fever. The pink-lit exterior of the arena became a visible signal of celebration, welcoming fans dressed in Barbiecore style and honoring women’s impact across sport and culture.

Inside, the experience was designed to feel communal and inclusive—bringing families together through giveaways, participatory activations, and 10,000 pink rally towels filling the stands. At halftime, WNBA legend Sue Bird introduced the film for an exclusive first viewing, grounding the moment in shared values of confidence, representation, and possibility.

The evening marked a meaningful cultural moment—one that brought together sport, community, and imagination—and reflected Barbie’s continued evolution into spaces where empowerment, visibility, and belonging matter most.