University of Florida Ad Society Presents...

So proud to represent and share the story of the Barbie brand and what it's like to work at an in-house agency. Thanks to the Ad Society for having me (and for giving me a good reason to visit my family)! What a fun night revisiting old stomping grounds and meeting new friends!

#WhatIReallyReallyWant...

Using the #WhatIReallyReallyWant hashtag, share a photo of yourself holding up what YOU really, really want for girls and women…

In 2015 world leaders promised to put girls and women first when they signed up to the Sustainable Development Goals to end poverty, fix climate change and tackle inequalities. Girls and women are disproportionately affected by these challenges and are key to building resilient communities to withstand them. That’s why we need to ensure World Leaders and the Secretary General of the United Nations listen to the voices of girls and women and put them first in policies and plans. 2016 is our chance to use our collective power and tell world leaders what we really really want for girls and women. If you make the noise, we’ll get your message to world leaders at the UN in September. The Global Goals will only ever be achieved if governments, businesses, communities and YOU invest in girls and women.

Barbie Wins Cannes Silver Lion!!

Game Developer Barbie Gets Props

http://www.slate.com/articles/technology/future_tense/2016/06/mattel_s_game_developer_barbie_is_fantastic.html

Fond Farewell to this English Beast and Design Maven

Irons! Back to the motherland!! You will be sorely missed!!

Meet Photographer Meiko Takechi

Today I had the pleasure of working with photographer Meiko Takechi and the BBDO creative team. Originally from Tokyo, Meiko now lives and works in Los Angeles. Her photos are colorful, graphic, lighthearted, and whimsical. And I LOVE THEM!! You can't help but smile when checking out the collection. Check out her visual sketches on instagram, her inspiring Los Angeles home, and her beautiful site.

Creative Genius' at Work

Orchestrated Mayhem

Fun shoot in the valley today, getting deep into the mind of a child to create this loud, beautiful mayhem.

The Most Moschino Barbie Ad Ever

Congratulations to the Barbie MARCOM team on this totally cool throwback commercial to celebrate the totally hot Moschino Barbie launch! Inspired by Barbie commercials of the 80's this spot nails it with amazing music, lyrics (Erica D. Green), lighting and set design. If that weren't enough, the dolls sold out in under an hour!! She IS the girl who has it all!!

Now let's talk about the boy who has it all!! Our mini Jeremy Scott, 7 year old Taylor Warren, has created a media sensation as the first boy to appear in a Barbie commercial, igniting conversations about gender neutrality. Bravo to the brand for continuing to be a lightning rod for conversations! Check out some of the amazing press below.
DIRECTOR: Tony Petrossian, PRODUCTION COMPANY: Assassins Creative, EDITORIAL: Jason Lewis, Brewster Parsons, MUSIC: Bryan Ray Turcotte, Beta Petrol

EONLINE, REFINERY29, HUFFINGTON POST, BUZZFEED, ADVOCATE, CREATIVITY, AD WEEK

Open House at Armena's Cooking School

Thanks to all those who made the trek to Culver City last night to support Armena at the New School of Cooking. She was so touched that her former team showed up in support, she sent this letter of thanks to all:

I just wanted to take a moment to let you all know how incredibly loved and supported I felt last night at the open house and over the past months. Each and every one of you have been cheering me on, supporting me, giving feedback and thank God you’ve been willing to take some calories off my hands!! I truly appreciate all of your kind words, your love, your 👍“likes”, your encouragement and for going on this journey with me! Thank you, thank you, thank you all for giving me the strength to take this leap! Less than 2 months left until graduation, woohoo!!

All my love, 
Armena

Be sure to follow Armena at Project Bake Share to check out her latest culinary creations!

Sugarfina, Candy for Adults

Happy 2nd Birthday to Sugarfina – the ultimate candy store for adults! This wonderland of confections inspires our wildest Willy Wonka/Breakfast at Tiffany's dreams. Their chic boutiques are filled with delicious, color coded, gourmet sweets wrapped in elegant packaging, Sugarfina is like the Henri Bendel of the candy world! Sign me up!

Check out their gourmet candy collections on Instagram.