Using stop-motion animation, the 'Who is Barbie?' celebrates the launch of the latest Fashionistas line featuring 8 skin tones, 14 different facial sculpts, 20 hairstyles, 23 hair colors and 8 eye colors. It's debut garnered over 970MM+ media impressions! Keep breaking boundaries, Barbie! Congrats to the Barbie MARCOM team! Such a fun shoot! Check out behind the scenes of the 10 day shoot below - little know fact, it takes one day to shoot 5 seconds of stop motion animation - crazy! Thanks to the amazing team that helped create this video!
DIRECTOR: Brumby Boylston, ANIMATION: David Braun and Micah Cordy, Open The Portal, PRODUCTION COMPANY: Brand New School