This week, Barbie continues to spark cultural conversation as she announced her 150th career as an Entrepreneur. This latest career speaks to recent conversations around the lack of women in Silicon Valley. Congrats to the Barbie team for the big slash made in Times Square, New York, with the stunning graphic above. The drama of the lighting and background, nodding to the cover of Sheryl Sandberg's Lean In, has gained attention from media outlets including Fast Company (below). Way to go, everyone! Thanks for the link, Eric!
Extra Credit Link:
In the event you missed my favorite issue of the year - Fast Company's Annual Most Creative People in Business is on shelves this month. Make sure you take some time to check it out and get inspired!
http://www.fastcompany.com/magazine/186/june-2014
UPDATE:
Check out the shout out in Ad Age, "The campaign's creative was handled by Mattel's in-house marketing and and media was done by Starcom, the respective agencies of record." Congrats to the Barbie team!
http://adage.com/article/news/mattel-pushes-barbie-model-empowerment-young-girls/294755/