Archivist: Eliana Ruiz
Barbie Doll Historian: Bill Greening

I partnered with the Archive Team and Barbie’s Product Design Historian to reimagine the brand’s historical narrative—shifting it from a lens of perfectionism and materialism to one centered on careers, achievements, and cultural influence across decades.

The result was a comprehensive, decade-by-decade presentation used both internally and externally, including with brand partners such as Margot Robbie and the Warner Bros. team. This work directly informed the storytelling, script, and visual language of Barbie: The Movie—from the opening lineup of career dolls to the rare, authentic, and humor-infused characters featured throughout the film and closing credits.

For a 65-year-old brand, this historical storytelling continues to guide creative direction—shaping anniversaries, live events, museum exhibitions, timelines, and product development. The research and narrative framework has since expanded to include The History of Ken and The History of the DreamHouse, reinforcing Barbie’s legacy and continued relevance within the cultural zeitgeist.